NEW MUSIC ARTISTS GIVEN A ROTATIONAL PLATFORM ON CHRY 105.5 FM

by Darling Nicky

CHRY-AMPtraxFOR IMMEDIATE RELEASE                                                               

NEW MUSIC ARTISTS GIVEN A ROTATIONAL PLATFORM

Toronto – On Monday, November 25th, CHRY 105.5 FM launched its newest programming initiative, AMPTrax. Short of Amplified Music Plays, AMPTrax are songs deemed worthy of extra plays across the CHRY program grid.  “AMPTrax allows the CHRY music department to leverage its existing relationship with emerging, independent artists and further gives local and Canadian talent a leg up in Toronto’s hyper-competitive radio market,” says Randy Reid, CHRY’s Program Director.

AMPTrax airs 105 times throughout our programming week with individual tracks receiving more than a dozen plus spins. Much of the music spotlighted are chosen by a collective of highly engaged and connected music connoisseurs (many of which contribute to the CHRY music department and are further engaged in the music industry across Canada in a variety of ways). The artists/bands spotlighted represent genres and emerging acts that would struggle to get ‘regular rotation’ spins in mainstream and broadcast arenas across the country due to the gross saturation of media ownership in markets across Canada. AMPTrax is a direct answer to this void.

The premiere group of artist/songs includes:

Eamon McGrath – “Bitter Ends” (eamonmcgrath.ca)

Shi Wisdom – “Monster” (shiwisdommusic.bandcamp.com)

Exco Levi – “Holding On” (www.excolevi.com)

The Knobodies – “Summer” (xiisundays.com/‎)

Bizzarh – “Moments” (bizzarh.bandcamp.com/‎)

Artists and labels looking to submit music for AMPTrax consideration can email hi-quality mp3 files (320 kbs)and a brief bio to amptrax@chry.fm. Preference is given to local and independent artists.

CHRY looks forward to working with artists, labels and the general music community at large as they continue to grow in their contributions to Canada’s new music scene.

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Based in Toronto, Ontario CHRY 105.5FM is the market’s leading source for diversity on the FM dial. Our signal broadcasts to a base residential audience of over 1.6 million and offers a varied program schedule showcasing a strong mix of language, culture, lifestyle and talk programming. As a recognized leader in community-centric broadcast CHRY Radio Inc. (105.5FM) sustains a mass listening audience by working with leading and credible ambassadors of identified causes, musical genres and communities to deliver content that expertly fills the void of local ‘points of view’ and culture absent in media across Canada. You can tune into CHRY across the GTA at 105.5FM and across Southern Ontario on several digital cable providers and worldwide at: www.chry.fm or (Mobile APP) www.tunein.com

For Media & Information Contact: Station Manager-Danae Peart chrymgr@yorku.ca // Program Director-Randy Reid chryprog@yorku.ca

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