MEDIA ALERT: The Junior Caribbean Carnival Parade Media Launch/Preview on July 2, 2014


Junior Carnival Moving Back to Malvern

Media Launch/Preview on July 2, 2014

(Toronto, ON) – June 25, 2014 -The media is invited to join Scotiabank Toronto Caribbean Carnival’s CEO Denise Herrera-Jackson, local MPPs, city of Toronto councillors, Scotiabank representatives and members of the Caribbean Canadian community for the releasing of information about this year’s RELOCATED Junior Carnival/Family Day.   The colourful lunch time media preview will be held at the soon-to-be-opened Malvern Family Resource Centre (90 Littles Rd).

The Festival Management Committee, members of the Toronto Mas Band Association and The Organization of Calypso Performing Artistes will be releasing key information about this year’s Children’s Parade and Carnival. Starring in the media preview with be 50 children in costumes (with signed model releases) from nine mas camps and will be showing their new Mas dance moves for the first time!  There will also be Junior Calypso singers, a dance group and steelpan performances.

For the past two years, the Parade and Family Day has been staged in Downsview Park.  However, since this summer the roads and bridge that the children danced along are slated to be closed for reconstruction, the parade is coming to the Malvern community. On Saturday July 19th, over 2,000 children in Mas costume will be taking to the streets between Malvern and Neilson Park south of Finch and Neilson Road for the annual parade.

Who:  50 children in mas costumes. Jr steel pan orchestra. Jr calypso singers.Spokespeople from the Junior Carnival Parade, MPPS, city councillors and Scotiabank will speak at the press launch.
When: 11:30 a.m. to 12:30 p.m.
Where:  90 Littles Road (east of Morningside Ave and Sewells Rd)
What:   The children will hold a short parade along Littles Road into the new Malvern Family Resource Centre.  Parking available

For more information about the programs and events, please visit the festival’s official website at The Festival Office is located at 19 Waterman Avenue.

Contact info: Tel: 416-391-5608;  Email:

About Scotiabank Toronto Caribbean Carnival

The Scotiabank Toronto Caribbean Carnival is an exciting three-week cultural explosion of Caribbean music, cuisine, and revelry as well as visual and performing arts. It has become a major international event and the largest cultural festival of its kind in North America. As Carnival is an international cultural phenomenon, the great metropolis of Toronto and its environs will come alive as the city explodes with the pulsating rhythms and melodies of Calypso, Soca, Reggae, Chutney, Steel Pan and Brass Bands. The Festival Management Committee oversees the running of North America’s largest outdoor festival.

Corporate sponsors of this year’s festival include: Scotiabank, OLG, The Toronto Star, CTV, CP-24, Virgin Radio, The Canadian Federal Government, The Province of Ontario, City of Toronto, Tourism Toronto, The Greater Toronto Airports Authority, the Ontario Science Centre, and the Liberty Grand.

About Scotiabank

Scotiabank is a leading financial services provider in over 55 countries and Canada’s most international bank. Through Bright Future, our global philanthropic program, Scotiabank and its employees support causes at a grassroots level across six pillars: health, education, social services, arts and culture, environment and sports. Recognized as a leader for our charitable donations and philanthropic activities, Scotiabank has contributed on average some $50 million annually over the last five years to community causes around the world. Visit us at

For media inquires:

Stephen Weir
Scotiabank Toronto Caribbean Carnival Publicist
Phone 416-489-5868
Cell: 416-801-3101

Diana Hart
Scotiabank, Public, Corporate & Government Affairs
Phone: 416-866-7238
Cell: 647-821-3849